Everyday our culture performs the massive and silent magical trick of making ideas and people, light bulbs and stories, clothes, presidents, city names, buildings, food, poems, cars, political parties, sexual orientations, birthdays, teddy bears and, yes, even posters feel more natural than man-made. These objects and ideas become essential and a matter of fact, rather than the product of a particular historical moment reflecting the dreams and fears and justifications of the particular group of people in power. Forgetting is what they want, remembering is the beginning.
— Mike Mills

